In the end, the best way to tell people about websites, is to show them.

The public wants to find what they are looking for RIGHT NOW!

Help them do that.
Keep it simple.
Get to the point of what you offer.
Be Clear.

The problem can be content. It is needed for rankings in search, but the public won’t read.

This content is for relevance regarding website and online marketing.

It is in a drop-down so humans don’t have to look at it. 

We will add to this, but if you are reading, you get the idea.